Our Mission
At Willow & Hearth, we believe that a well-curated home is the foundation of a fulfilling life. Our mission is to inspire and empower individuals to create spaces that reflect their values, stories, and aspirations.
Through thoughtfully selected home decor, practical life skills, and a touch of rustic charm, we aim to bring warmth, authenticity, and purpose into every home.
Our Story
Founded in 2020 by Madison Clark, Willow & Hearth began as a personal journey toward intentional living. After years of navigating the fast-paced demands of modern life, Madison sought to reconnect with the essentials—craftsmanship, nature, and meaningful relationships.
This quest led to the creation of a platform that celebrates the art of homemaking, the joy of the outdoors, and the timeless appeal of vintage aesthetics.
Meet the Willow & Hearth Writing Team
At Willow & Hearth, our strength lies in the diverse talents of our freelance writers. Each member brings a distinct perspective and specialization, enriching our content with depth, authenticity, and passion for home and garden living.
⭐ Madison Clark – Founder
Madison is the creative heart behind Willow & Hearth, where her love for slow living, seasonal rhythms, and intentional homemaking guides the brand’s vision. With a background in holistic wellness and a deep-rooted passion for storytelling, she curates content that nurtures both home and spirit. Madison believes in the quiet magic of everyday life and leads the team with warmth, clarity, and a deep reverence for the natural world.
🎨 Kayla Yaden – Designer, Writer, & Botanical Features Contributor
Kayla brings a unique blend of creativity, precision, and curiosity to her writing. A lifelong lover of botany and former electrician, she approaches each subject with both artistic sensitivity and technical insight. Her articles often explore the intersection of nature and design.
🌿 Clara Meadows – Lead Garden Writer
Clara is a certified horticulturist with over a decade of experience in sustainable gardening. Her articles delve into organic practices, native plant cultivation, and eco-friendly landscaping, guiding readers to create thriving, earth-conscious gardens.
🛋️ Benjamin Stone – Home Decor Specialist
With a background in interior design, Benjamin crafts content that marries aesthetic appeal with functionality. He offers insights into seasonal decor trends, DIY home projects, and space optimization techniques to transform any living area into a cozy haven.
🍅 Sophia Green – Kitchen Garden Enthusiast
Sophia combines her culinary arts degree with a passion for gardening to provide readers with tips on growing and utilizing fresh produce. Her pieces often feature step-by-step guides on cultivating herbs, vegetables, and fruits, along with recipes to savor the harvest.
🛠️ Liam Rivers – DIY & Home Improvement Writer
Liam brings hands-on experience in carpentry and home renovation to his writing. He specializes in creating accessible tutorials for DIY enthusiasts, covering topics from building raised garden beds to upcycling furniture.
🐾 Ava Bloom – Pet-Friendly Living Contributor
Ava focuses on integrating pet-friendly solutions into home and garden spaces. Her articles offer advice on creating safe, enjoyable environments for pets, including non-toxic plant selections and pet-proofing tips for indoor and outdoor areas.
🌼 Noah Fields – Seasonal Gardening Columnist
Noah’s expertise lies in aligning gardening practices with seasonal cycles. He provides timely advice on planting schedules, garden maintenance, and seasonal decor, helping readers stay in tune with nature’s rhythms.