Willow and Hearth

Sellers in Fort Lauderdale and Tacoma cut prices on nearly half their entry-level listings this summer, the two highest rates of any major U.S. metro, according to a new analysis from real estate marketplace Movoto. In Fort Lauderdale, 48.5% of low-range listings saw a price reduction as of the July 14, 2026 snapshot date; in Tacoma, it was 49.0%, the highest entry-level cut rate in the 17-metro study.

The two cities also topped the rankings for overall listing activity: 44.0% of all active Fort Lauderdale listings had taken a price cut by that date, the highest share of any metro Movoto tracked, with Tacoma close behind in third place at 43.8%. The pattern was confirmed independently by Cox Media Group stations, which reported the same figures pulled from Movoto’s dataset of 17 major markets.

Key Points

• Fort Lauderdale entry-level listings saw a 48.5% cut rate; Tacoma’s was 49.0%, the top two nationally.
• Movoto defines “entry-level” as homes listed below 70% of a metro’s median list price, and limited the analysis to metros with at least 500 active listings.
• Fort Lauderdale’s median cut for entry-level homes ran about 8.8% off the original asking price; Tacoma’s median cut was shallower, around 4.6%, even though more Tacoma sellers cut at all.
• West Palm Beach, Fort Worth, and Seattle rounded out the next tier of markets with heavy price-cut activity.
• Across all 17 metros studied, 35.4% of active listings had a price reduction as of the July snapshot.

Entry-level buyers are usually the ones with the least room to negotiate, so a near-50% cut rate at the bottom of the market is notable. Movoto’s research points to elevated mortgage rates as the underlying driver: buyers increasingly shop by monthly payment rather than sticker price, which means a home has to be priced to hit a specific payment target or it sits. Entry-level homes see the most frequent cuts because that’s where payment sensitivity is sharpest, even as the deepest dollar-amount cuts still tend to happen further up the price ladder.

For buyers who have been waiting out both markets, the numbers suggest the wait may be paying off. A seller cutting price on essentially a coin flip’s worth of entry-level listings is a seller with less leverage than they had a couple of years ago, and in Fort Lauderdale and Tacoma specifically, that shift shows up at a rate other major metros, including Miami and greater New York, haven’t matched.